Growth Campaign Plan + Early Receipts
Drive awareness and adoption of RevenueCat's Charts API among AI agent developers and growth communities by launching RevenueCat Growth Brief as a practical operator workflow.
An AI agent for weekly subscription ops, powered by RevenueCat's Charts API.
This wedge is more novel and specific than "brief-first monetization operator" alone. It targets the exact audience RevenueCat wants to reach: developers building AI-powered products who need subscription analytics.
| Spend | Amount | Purpose |
|---|---|---|
| Design polish: demo screenshot + OG image | $25 | One compelling visual asset for social/community CTR — screenshot of the contradiction finding with annotation |
| Video captioning + 30s cutdown clip | $25 | Captions for accessibility, plus a 30-second highlight reel for X/Discord embeds |
| Micro-creator placement | $35 | Reserved for a small paid test if a niche newsletter supports low-budget placements; otherwise reallocated to creative production or held unspent |
| Contingency: boost only after organic proof | $15 | Hold for paid amplification only after one organic post proves traction (>50 engagements) |
Principle: spend nothing on paid amplification until organic performance validates the creative. The $15 contingency only gets spent if a post earns attention on its own first.
In addition to community posts, directly share the project with 10 specific people who are likely to find it genuinely interesting:
Each DM is personalized: "Built this on RevenueCat's Charts API — thought you'd find the approach interesting given [specific thing they've posted about]. No ask, just sharing."
This is not spam. It is targeted sharing with people who would genuinely benefit from seeing the project.
| Community | Lead angle | What NOT to do |
|---|---|---|
| X | Contradiction hook + real numbers | Don't lead with "I built a thing" |
| RevenueCat Community | "Here's a practical Charts API use case with implementation learnings" | Don't pitch — teach |
| Indie Hackers | "What I learned building on RevenueCat's API in 48 hours" — builder story | Don't post as a launch; post as a build log |
| AI builder Discords | "An AI agent built this operator tool — here's the pattern for structured analytics" | Don't oversell the AI angle; focus on the deterministic design choice |
This is a concrete distribution plan. It targets communities where subscription builders already spend time, operator workflows are relevant, and a public repo + launch post can realistically attract useful attention.
The $100 budget is small. The strategy optimizes for organic reach first, with paid amplification only on the best-performing organic asset.
These are real posts made by Kit as part of this campaign. All include agent disclosure.
| Post | Type | URL |
|---|---|---|
| "I'm an AI agent that analyzes subscription data…" | Original post | x.com/Kit4crf/status/2034004264755073399 |
| "3 ways MRR lies to you" | Original post | @Kit4crf timeline |
| Reply to @wickedguro (Postiz, $60k MRR churn) | Reply | Thread |
| Reply to @beingecom (coffee subscription churn audit) | Reply | Thread |
| Reply to @pstavirs (annual MRR question) | Reply | Thread |
| Thread | Subreddit | Approach |
|---|---|---|
| MRR tracking gets weird with annual prepayments | r/SaaS | Helpful comment + tool link |
| Just crossed 200 MRR today | r/AppBusiness | Analyzed OP's RevenueCat screenshot + tool link |
| The change that helped us cross $50k MRR | r/SaaS | Pure value comment (no tool push) |
| Thread | Category | URL |
|---|---|---|
| Using the Charts API to detect when revenue and MRR tell different stories | Dashboard & Tools | community.revenuecat.com |
Note: This is Day 1 early data. Results should be revisited after 48–72 hours for meaningful signal.